Wednesday, August 23, 2006

"The Pot of Gold"

The Best is Comming. The most awaited and the highly anticipated websitess for college students has begun. Go to

Thursday, July 27, 2006

Rohail's Walamu and the Internet 'Community'

Community is an Internet term for building a strong relationship with and among users of a web site or other online presence. An online Community is based around a group of consumers who share a common interest or goal. A web presence that is able to create a sense of community not only creates a stronger relationship with its customer, but has a better foundation from which to conduct business.
I mentioned the above description because one of my fellow entrepreneurs have launched a remarkable service. Being a smart guy, he has also employed the above technique of using 'Community' in his online works.
For ease of writing, this post will assume the creation of a web site. However, the rules apply to almost any Web presence being developed. The process of creating a community starts during the development process of an online presence. Every person and every business has a choice very early on. They can either create a presence of their own design, and hope their customers likes it when it is complete, or they can bring their customers into the design process and develop a presence the customer has already said they like. Both of these are being used by Rohail's .
There are numerous ways to get customer involved in your website and allow them some sense of ownership over the content. Three example that will allow you to do this include:
1. Holding informal focus groups =, you can have the consumer help design an interface the respond to.
2. Creating an email newsletter prior to the launch of you site that will allow you to generate interest and test ideas that most interests your customers.
3. Developing a promotional sweepstakes you can gather customer information and test basic site plans.

Thursday, July 13, 2006

Rule number 1 - Relationship are the base of Marketing.

My Eight Rules are going to change the way every person does business online. These points are a composite mixture of business tactics and ideas from different writers. I would like to thank all of them in pursuing me to write on these points.

Everyone is more comfortable buying from someone they know and trust. If a customer has a relationship with a salesperson, they are more likely to refer to them for information and most likely make a purchase from them. Why? Because, customers do not like a lot of surprises. They want to know a brand will deliver. If it fails to deliver, they want to know someone can help them with out a lot of double-talk. Almost any salesperson will tell you that creating a relationship with a customer is the most important part of selling.

This is no different for a product or a brand. If a person has used a particular product and trusts it, than they are more likely to buy it the second time. Again, customers want a product that delivers on its promise and therefore they will buy it again and again.

Like any relationship, this is the result of an ongoing conversation between the customers and the brand. Traditionally, this conversation begins with advertising. If the customers responds, they will proceed to purchase the product. If the salesperson can leverage this conversation into a relationship, they have a sale and customers satisfaction continues.
When successful companies talk about moving customers along the sales process, they are talking about maintaining an ongoing conversation with that customer and building that brand relationship. When successful, it will turn customers into brand loyalist and long term purchasers.

The goal of on and off line marketing is to build awareness, create consideration, induce trial, and affect the final purchase decision. This means creating a relationship between the customers and the brand that is maintained throughout the sales cycle.